Start Slow but with Purpose

Hi friends,

In this week’s newsletter, I am focusing on startups but starting a company with purpose and intention. Not just the quick get rich type of sentiment. This initial stage is perhaps the most important part of our journey. Really understanding who you are serving, what the pain points are, and how can you alleviate these pain points? The question to begin with is…

What is your why?

Photo by Evan Dennis on Unsplash

How to Create More Success by Moving Slower

Matilda Ho is interviewed and discusses the benefits of moving slowly sometimes and practicing patience. We live in this world, especially in western culture, where fast is better, fast is newer and fast if money. But that isn’t necessarily true. Along with fast speaking personally, so is more. But I found recently trying to juggle too much isn’t very productive, actually counter intuitive.

“This has allowed us to see first-hand that when you take the time to do things right, you can distance yourself from other players.”

Slow Down! Why Starting Slow Is the Right Speed for Business Success

Yet another article that Rick Terrien speaks to the importance of slowing down. In the article, Rick provides key questions worth asking yourself (see below)

“As you start slow, take the time to research what you love as the first step.” 

  • Where in your own life do you see a need for improvement in the world?

  • What makes you mad about the way some things are done?

  • What scares you? It must scare others. How would you fix or miti­gate this issue?

  • In your own work life, what parts of that work are no longer done to the standards you want to see?

  • Where are labor shortages in your work life most acute?

  • Where in your own life do you see businesses and organizations cutting corners that negatively affect their operations?

  • What opportunities are you hearing about from other places that aren’t yet represented in your community?

  • What problems or issues are you passionate about and that you think others would benefit by having access to your information?

  • Was there an event in your life in which you volunteered for something that lit you up? Can you bring a different perspective to improving those issues?

How To Find SaaS Ideas

If the above article did not spark any ideas or direction for you, then give this article a read. Finding ideas for some are challenging and often a hurdle which takes the longest to jump over. In the “How to Find SaaS Ideas” article, Tom goes through various questions and techniques to help generate ideas, and how to validate and begin the building process.

🎥 The Gap by Ira Glass

Creation is hard, sometimes we feel stuck, not good enough and eventually give up. If this speaks to you, if this is you, please watch this video. I have watched it about 5 times now, and it really lights the fire when things are tough. Just start -> keep it up-> adjust -> keep going…

How did you like this Issue?

Click on a link to vote:

Thanks for tuning in this week. I hope you found the content helpful.

Next week I will focus on building an audience & community.

Enjoy the rest of the week and stay safe.



Starting from Scratch

Hi friends,

I hope you had a great Valentines Day!

This week’s format looks and feels different as I expressed last week, in case you didn’t catch the announcement. The newsletter focused on failure to success stories. My intention was that it would inspire, help to distinguish failure from permanent to temporary, dare I say from dead end to opportunity.

There are so many failures to success stories out there. But now what? I want to help by providing resources that in time can answer the now what question on all topics related to startups.

Lets dive in…

📖 Articles

Building Your Social Media Following

Building an audience is really important and is easier than ever (given the access to millions of people on the internet) it gives us leverage and an advantage when we launch our potential startup.

For example, If we decide to launch a business in the health sector and build up our social media audiences with content that is centred around the health topic, our audiences can be our soundboard and potentially our first customers. If we provide value when engaging in social media, we are likely to attract audiences that enjoy our content and that builds up a rapport over time.

Matthew provides a quick and simple guide on how we might grow our audiences.

Interviewing 5 Billionaires

Greg Isenberg breaks down what he learned by interviewing 5 billionaires in a few simple tweets. One specific tweet that stood out to me was a startup is more than just one (1) idea. Instead, it is multiple ideas, more iterations and more responsibility.

What If You Could Do It All Over?

This article speaks about ‘our lives’ and the thought of doing things over again to achieve different outcomes. It touches on the what ifs when we look back at the past. The logic of the article can apply to our lives, our businesses, or loved ones and so on. It is a great article that I suggest giving a read.

Billionaires Build

Paul Graham discusses what YC Combinator looks for in startups, and how to present yourself during the interview process. However, a couple of sections worth mentioning in this article are;

What makes founders successful are ones who genuinely care about the problem they are solving and are unwilling to work for someone else.

I always hear the ‘follow your passion’ or solve a problem in a topic you care about. The reason is obvious. If you care about it enough, it doesn’t feel like work but feels like progress.

The most reliable way to become a billionaire is to start a company that grows fast, and the way to grow fast is to make what users want

🛠 Tools

Design your own website wireframes

This video from Andrew and Freecodecamp takes you through the process of designing a webpage either for yourself or as a service. The mockup starts with a pen and paper, transitions into Figma (a free design tool) with basic colours and shapes, and evolves into a finished product. Give it a watch if you would like to understand the process of wire framing and how you can replicate the finished design.

What to Tweet

Even though we may know what subject to tweet about, sometimes we still experience “tweeters block”. Here is where the “What to Tweet” tool comes into play. It simply provides different prompts to give you an idea of what to tweet about including examples if needed. Give it a try whenever your stuck or run of of ideas.

How did you like this Issue?

With your feedback, I can improve the letter. Click on a link to vote:

Thanks for tuning in this week, and I hope you found the content helpful.

Enjoy the rest of the week and stay safe.



Beyond the Failure Update

Hi friends,

I hope everyone is doing well. I wanted to provide an update on the direction on Beyond the Failure newsletter this week. I will begin to experiment with different content over the next few weeks.

What does this mean for you? The way content is shared may look and feel different. For example, I may share interesting things I’ve read online, or an important post I came across that I think is relevant and interesting to share. Maybe, I will curate links or book references, etc.

Starting this newsletter was really to fulfill my itch initially, which was experiencing failure and the notion that it cannot be just a result. But a result that teaches something. Basically, what did I learn from the past that I can use to propel me forward. I analyzed individuals and businesses who experienced ‘failure’ but found ‘success’. This is great, but I also want to try different content formatted in various ways.

I need your input to tell me what is working, and what is not. I need you to direct me in the direction that you find most interesting, valuable and worth your time. In the end this newsletter is nothing without the audience.

The next edition of Beyond the Failure might look different but the end goal remains the same.

Building a community where failure is not the end but just the beginning.

Thank you all for you support,



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Milton Hershey started three candy companies before Hershey's.

Hi there,

Thank you to all those who have filled out the survey and provided some much needed feedback.The purpose of the survey is to help me make this newsletter more beneficial for you by providing a snapshot of what interests you vs what does not. If you have not filled out the survey, please do so. Survey Link

Today’s story is that of Milton Hershey

Lets dive in…

Milton Hershey from Hershey Foods is worth five billion dollars in revenue, 11000 employees, and all of its chocolate bars. The company was first started by a young entrepreneur named Milton Hershey, 18 years old. Milton had no money and had to borrow a hundred dollars from his aunt just to get the company off the ground.

When Milton Hershey first got started, he moved to Philadelphia, started the new candy store, and he worked 15 - 16-hour days every day to get the business off the ground. He would manufacture his candy during most nights and then during the day, go out and sell it. After six years of trying and trying and trying, the company eventually failed to think, I'm going to keep going. Eventually he landed in Chicago, started the same business that also failed. He didn't give up and moved to New Orleans, tried again, failed again. Last, he started up again in New York where a few sales come in.

At some point a group of three children robbed his entire shopping inventory by a group of three children. This led to declaring bankruptcy. And after ten years of trying, he didn't give up. He started new businesses again and eventually could build a successful company that we know today.

After trying the same thing over in four different cities after 10 years, Hershey decided I got to try something different. So the big innovation that he did was he moved from caramels to chocolate in 1893. There was a new machine that was on the market in Europe that could help mass produce chocolate. He was going to do something different. He was going to stand out from everybody else, and he was going to be the first guy to make chocolate through a machine.

When Milton Hershey, after ten years of failure, came back home, his parents actually disowned him. They thought he was a failure. He spent 10 years and all this money basically wasting his time in their opinion. So he had nowhere to go. The only person he could call on was actually one of his former employees, Henry, who gave him room and board, who helped pay for him to bring his equipment back from New York so we can start up shop all over again.

Because he treated his employees so well prior that he could call on them to help him out when he really needed help. He believed in that philosophy even when he got richer and was doing a lot better with this company. And he could build up a lot of community support because of his philosophy of being able to continue to give back, help others, and be respectful.

Learn from your mistakes, reflect and accept the failure, but revisit your passion and keep pursuing your goals no matter what!

Fun Family Project

Being in a lockdown for the last few months, and with two kids under 5, we were thinking of ways to have fun, learn, and work together on a family project. After some brainstorming, we launched a handmade soap store called Verita (which means truth). While making the soap we share our moments of the day, funny stories, and what we learned. Eventually we may expand into other products, but for now soap will suffice. We will donate 10% of each sale to a charity of our choice. If you would like to learn more or check out the store, you can below.


Thank you for reading and sharing this newsletter.

PS I love Hershey Kisses!



The story of Arianna Huffington

Her fall changed her life!

👋 Hi there, I hope you all had a wonderful weekend.

Thank you to all who completed the crazy mid-week survey, it helps me understand ‘you’ and the path forward for this newsletter. In this week's issue I wanted to focus on Arianna Huffington, who was rejected several times prior to her success.

Lets dive in…

Who is Arianna Huffington? For context Arianna is a Greek-American author, syndicated columnist, and businesswoman. She is a co-founder of The Huffington Post, the founder and CEO of Thrive Global, and the author of fifteen books. Obviously, she is an extremely successful businesswoman, but that didn’t come ‘easy’.

It all started rather strangely on April 6, 2007… Ms Huffington, in her home office, experienced a rather nasty fall. Not because she was ill or because she tripped… It was the fall of ‘Success’ or at least what we call success.

The fall was a wake up call from the stress of mountains of paperwork, long hours, and who can forget the lack of sleep.

“I made too many withdrawals from my health bank account, without making any deposits.”

Going through the medical system and visiting various Doctors, and tests like cat scans and MRIs. At this point Arianna began to seriously think about how we define ‘success’. The realization of everyone's dream of living the good life leads to the inspiration of a new book titled “Thrive”. A book about well-being, inspiration and redefining success.

In the book Arianna speaks to the definition of success, based on money and power. It is like a fine balancing act. Sure, you can balance it out for a while, but eventually you’re going to fall and fall hard.

The realization came that how we currently define success is not enough. Arianna thought hard about adding a new definition or third metric for defining success. One that goes beyond the power and money success is thought to bring. These are the common themes or pillars of people who are thriving in their lives.

The Four Pillars

  1. Well-being

  2. Wisdom

  3. Wonder

  4. Giving

It’s hard to believe that Arianna was rejected by three dozen major publishers, when trying to launch her second book. This occurred long before the Huffington Post empire we see and hear of today. Arianna’s second book was rejected 36 times. The Huffington post faced early criticism and negative press initially. I think we know how that turned out.

This article is not only about failure but how and what we do with success that matters. Being successful and not contributing to the four pillars above is almost like a wasted opportunity. An opportunity to care/better yourself and others. We often plan on how to become successful but not beyond that.. Perhaps we should consider that and have a conversation or think about what success really looks like after a few months and years…

I hope you enjoyed this week's newsletter. I truly appreciate every one of you.



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