This week’s topic is about communities. How we can leverage communities to provide an advantage for our business and beyond. Before Twitter, I really did not appreciate the power of an audience, and beyond that, a community. After being exposed to various people and how they leveraged Twitter (building a community) for themselves, I realized the strength in having that is enormous.
Lets dive into a few resources worth a read!
In this article Rosie goes into depth exploring building a community, and how others have approached it. Many successful companies like Trends, Lenny’s, and Greg’s newsletter all do this in their own way.
If you are still searching for ideas or just beginning, a great place to start is on Reddit. With 100’s of sub Reddit’s dealing with various topics, it's a great place to join a community, contribute, and spin off a business idea. The key in this is time and valuable contribution. Really understand the community, how they speak, and what problems are asked frequently. In the unbundling article, Greg Isenberg goes into depth on how to accomplish this from the beginning stages.
If you own an apple device, you have heard of Clubhouse. It’s a new trending type of social chatroom, where you can join, listen in, or contribute to discussions anytime someone of interest hosts a chatroom. This type of social media community is taking the podcast and making it more interactive and spontaneous. A famous conversation recently was between Elon Musk and the founder of Robinhood, for instance (if you followed GameStop stock news). That being said, this could be an interesting opportunity to grow a community around a subject you know well. Perhaps initially your “room” will have a few people in it, but consistency and providing excellent discussion can help your audience grow.
A TedEx video Nadav Wilf explains about why building a community creates a sense of belonging and can be extremely impactful. The video is 15 minutes long, but worth a watch!
In summary, a community is a group of individuals connected to each other by one or more attribute(s). The element that links them together is at the core and is the essence of the group. A community is a familiar thread used to bring people together to advocate and support each other. As human beings, we need a sense of belonging, and that sense of belonging connects us to the many relationships we develop.
Communities are also rich in resources, that is where their collective aspect comes into play. We are all members of many communities (family, work, neighbourhood, etc.), and we constantly move in and out of them, depending on the situation. Community is where we find comfort in tough times. When things are not going well in one community, we have the option to move to another.
If we can create a community around things we are passionate about solving, then we can solve things worth solving with many others all contributing. From a business perspective, think how powerful that can be.
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